Available for hire

Steven Wolanin

Senior Email Marketing
Specialist

Results-driven marketer with expertise in global demand generation, lifecycle programs, and data-driven campaign execution in the SaaS industry.

✉ Hire Me ↓ Download CV LinkedIn →

Background

Marketer.
Developer.
Creator.

I'm a Senior Email Marketing Specialist at Klaviyo, directing multi-channel demand generation across SMB, MIMA, Partners, and Brand squads.

My background uniquely spans marketing and software engineering — letting me bridge strategy and technical execution in ways most marketers can't. I started in art and design, moved through operations, and followed my passion into martech.

Outside of work: foreign films, Peruvian food, CrossFit, and travel. Bilingual in English and Spanish.

Years at

Klaviyo — Demand Gen

Roles across

Marketing, Tech & Ops

Degrees from

NCC + General Assembly

Bilingual

English + Spanish

Experience

Where I've worked.

08/2023 – Present

Senior Email Marketing Specialist — Demand Gen

Klaviyo · Boston, Massachusetts

Directed multi-channel demand generation across SMB, MIMA, Partners, and Brand squads.
Developed signal-triggered cross-sell and nurture flows to optimize conversions.
Managed lifecycle programs from acquisition to cross-sell, enhancing pipeline and retention.
Created a weekly blog newsletter elevating brand awareness in AI and product updates.
Analyzed customer behavior data to improve segmentation and personalized messaging.

03/2022 – 08/2023

Senior Product Expert — Pod Captain

Klaviyo · Boston, Massachusetts

Resolved complex API and integration issues across Shopify, Magento, and other e-commerce platforms.
Built SOP updates and internal docs that lowered escalation volume by 18% QoQ.
Coached teammates on email and SMS best practices, boosting customer adoption rates.
Translated recurring feedback into prioritized feature requests, improving case deflection.

12/2016 – 03/2022

Administrative Coordinator

Gold Coast Eye Associates · Trumbull, Connecticut

Coordinated end-to-end hiring and onboarding, significantly reducing ramp-up time.
Developed and maintained a self-hosted office website, enhancing patient self-service.
Implemented HTML email templates for patient updates, increasing response rates.

12/2012 – 12/2016

Quota Management & Help Desk

Cablevision · Stratford, Connecticut

Optimized quota assignments for 200+ technicians by region and skill.
Generated executive reports on demand and capacity for quota adjustments.
Resolved ~1,000 business tickets monthly, boosting first-contact resolution and SLA compliance.

Expertise

What I bring
to the table.

Marketing

Email StrategyAutomationLead NurturingBehavioral TargetingLifecycle ProgramsDemand GenerationCampaign Execution

Strategy & Analytics

Data AnalysisGlobal MarketingProduct PositioningSegmentationPipeline Management

Technical

HTML & CSSJavaScriptRESTful APIsShopifyMagentoKlaviyo PlatformHubSpot PlatformGoogle AnalyticsMonday

Tools & Design

Adobe Creative SuiteCanvaG SuiteMicrosoft Office

Work

Things I've
built.

WIC Finder

An app helping people find vendors in Connecticut's Women, Infant & Children program. Search by city or zip code to locate nearby vendors and farmers markets using two CT open data APIs.

HTMLCSSJavaScriptjQueryAJAX

Live ↗ GitHub ↗

Artsy

Social platform to post artwork, discover new pieces, and leave critiques. Full CRUD with user accounts.

Node.jsExpressMongooseEJS

GitHub ↗

Fresh

Style inspiration platform where users post and browse fashion ideas with a Rails backend and React frontend.

Ruby on RailsReactBootstrap

GitHub ↗

Tic Tac Toe

Classic game built from scratch with vanilla JavaScript, HTML, and CSS.

JavaScriptHTMLCSS

Live ↗

Space Battle

Turn-based space battle game built with vanilla JavaScript, HTML, and CSS.

JavaScriptHTMLCSS

Live ↗

Travel Agency Mockup

High-end travel agency UI/UX mockup designed in Adobe XD showcasing vector-based interface design.

Adobe XDUI/UXDesign

View ↗

Steven Wolanin

Marketer.Developer.Creator.

Where I've worked.

What I bringto the table.

Things I'vebuilt.

Find me online.

Marketer.
Developer.
Creator.

What I bring
to the table.

Things I've
built.