Available for hire

Steven Wolanin

Senior Demand Gen Marketing
Specialist

Results-driven marketer with expertise in global demand generation, lifecycle programs, and data-driven campaign execution in the SaaS industry.

✉ Hire Me ↓ Download CV LinkedIn →
Steven Wolanin
Background

Marketer.
Developer.
Creator.

I'm a Senior Demand Gen Marketing Specialist at Klaviyo, leading multi-channel demand generation across SMB, Mid-Market, Partners, and Brand segments.

My background uniquely spans marketing and software engineering, letting me bridge strategy and technical execution in ways most marketers can't. I started in art and design, moved through operations, and followed my passion into martech.

Outside of work: foreign films, Peruvian food, CrossFit, and travel. Bilingual in English and Spanish.

4+
Years at
Klaviyo — Demand Gen
4
Roles across
Marketing, Tech & Ops
2
Degrees from
NCC + General Assembly
2x
Bilingual
English + Spanish
Experience

Where I've worked.

Aug/2023 – Present
Senior Demand Gen Marketing Specialist
Klaviyo · Boston, Massachusetts
  • Directing multi-channel demand generation across SMB, Mid-Market, Partners, and Brand segments.
  • Developing signal-triggered cross-sell and nurture flows to optimize conversions.
  • Managing lifecycle programs from acquisition to cross-sell, enhancing pipeline and retention.
  • Creating a weekly blog newsletter that has driven $500K in closed-won revenue in under 10 months, elevating brand awareness across AI and product updates.
  • Driving stakeholder email open rates from 25% to 60% through targeted segmentation, refreshed templates, and optimized content strategy.
  • Executing campaign kickoffs and BOMs to refine segment targeting and timing.
  • Analyzing customer behavior data to improve segmentation strategies, resulting in personalized messaging.
  • Developing multiple AI-powered automation workflows using Airops to generate on-brand content for stakeholders, including localization pipelines for Spanish, French, and German reviewed by regional localization teams.
  • Building and deploying an AI-powered internal app via Vercel using Claude, enabling stakeholders to view workflow data without requiring additional system access.
Mar/2022 – Aug/2023
Senior Product Expert — Pod Captain
Klaviyo · Boston, Massachusetts
  • Resolved complex API and integration issues across Shopify, Magento, and other e-commerce platforms.
  • Built SOP updates and internal docs that lowered escalation volume by 18% quarter over quarter.
  • Served as Pod Captain of the Developer Pod, owning escalated complex tickets and guiding teammates through advanced technical issues beyond standard resolution.
  • Led daily team briefings on product updates and company changes, ensuring teammates were always equipped with the latest information to serve customers effectively.
  • Maintained 18+ daily ticket resolutions with positive customer satisfaction scores while coaching direct reports to hit the same benchmarks.
Dec/2016 – Mar/2022
Administrative Coordinator
Gold Coast Eye Associates · Trumbull, Connecticut
  • Coordinated end-to-end hiring and onboarding, significantly reducing ramp-up time.
  • Developed and maintained a self-hosted office website, enhancing patient self-service.
  • Implemented HTML email templates for patient updates, increasing response rates.
Dec/2012 – Dec/2016
Quota Management & Help Desk
Cablevision · Stratford, Connecticut
  • Optimized quota assignments for 200+ technicians by region and skill.
  • Generated executive reports on demand and capacity for quota adjustments.
  • Resolved ~1,000 business tickets monthly, boosting first-contact resolution and SLA compliance.
Expertise

What I bring
to the table.

Marketing
Email StrategyAutomationLead NurturingBehavioral TargetingLifecycle ProgramsDemand GenerationCampaign Execution
Strategy & Analytics
Data AnalysisGlobal MarketingProduct PositioningSegmentationPipeline Management
Technical
HTML & CSSJavaScriptRESTful APIsShopifyMagentoKlaviyo PlatformHubSpot PlatformGoogle AnalyticsMonday
Tools & Design
Adobe Creative SuiteCanvaG SuiteMicrosoft Office
Work

Things I've
built.

01
WIC Finder
An app helping people find vendors in Connecticut's Women, Infant & Children program. Search by city or zip code to locate nearby vendors and farmers markets using two CT open data APIs.
HTMLCSSJavaScriptjQueryAJAX
Live ↗ GitHub ↗
02
Artsy
Social platform to post artwork, discover new pieces, and leave critiques. Full CRUD with user accounts.
Node.jsExpressMongooseEJS
GitHub ↗
03
Fresh
Style inspiration platform where users post and browse fashion ideas with a Rails backend and React frontend.
Ruby on RailsReactBootstrap
GitHub ↗
04
Tic Tac Toe
Classic game built from scratch with vanilla JavaScript, HTML, and CSS.
JavaScriptHTMLCSS
Live ↗
05
Space Battle
Turn-based space battle game built with vanilla JavaScript, HTML, and CSS.
JavaScriptHTMLCSS
Live ↗
06
Travel Agency Mockup
High-end travel agency UI/UX mockup designed in Adobe XD showcasing vector-based interface design.
Adobe XDUI/UXDesign
View ↗
Let's Talk

Find me online.

✉️
Email
Send a message
stevenwolanin@gmail.com
💻
GitHub
View my code
github.com/stetomcon
🔗
LinkedIn
Connect with me
linkedin.com/in/stevenwolanin
📷
Photography
View my work
stevenwolanin.com/photos